Data from Nielsen Online, which measures Internet traffic, found that more than 60 percent of Twitter users stopped using the free social networking site a month after joining.
Although Twitter has some advantages, it’s limitations make it a less desirable recruiting tool. According to Nielson’s research most Twitter users quit accessing the site after a month. If your potential recruits aren’t viewing your tweets then it can’t be effective as a recruiting tool.
Reference: http://www.foxnews.com/story/0,2933,518409,00.html
Marty Brack
E-mail: mdbrack@crimson.ua.edu
Cell: 205-837-4098
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