WEB 2.0 AND RECRUITING

Effective recruiting requires a multi-channel approach. What do I mean by that? In years past the primary channel was the newspaper. Job seekers checked the Sunday job ads, mailed a resume on Monday, and hoped to get a call. While some companies still run ads in newspaper, more ads are ran on the big job boards such as CareeBuilder, Monster, and Hotjobs. A smart job seeker will search all avenues since many jobs are not posted on multiple forums.

I view the social network sites, such as Facebook, Twitter, and LinkedIn, as just another channel to the job seekers. With millions of users on these social network sites a recruiter may be able to find a good candidate who is not actively looking for a job. A diverse group of people live on Facebook; more professional oriented people live on LinkedIn. The good thing about the social network sites is that you can have open dialog with the job seeker. Unlike the newspaper and the job board site, the social network sites open up communication between the recruiter and job seeker. These sites also can link back to the company’s website so the job seeker can explore more about the company.

Two way channels are much better than one way! Happy recruiting or happy job seeking, depending on your point of view.

Marty Brack
E-mail: mdbrack@crimson.ua.edu

Cell: 205-837-4098