WEB 2.0 AND RECRUITING

College football rules supremely in the South. When I first moved to the Birmingham area 11 years ago I was asked the question, Alabama or Auburn? Not fully understanding the ramifications of the question, I just said, “Neither, I’m from Texas.” That answer did not suffice and I was quickly told that I had to pick one. Remaining a fence rider was unacceptable. It took me a long time, but I eventually chose the University of Alabama.

I’ve watched Alabama football fans ride the crimson tide up and down with their wins and losses. Since Coach Saban was hired by the University of Alabama some dramatic changes have taken place in players and performance on the field. Well what does this have to do with recruiting?

Into his 3rd year as head coach, Nick Saban has been a relentless recruiter. Recruiting the best players in the country eventually translates into one of the best teams in America. Alabama is ranked #2 now and if they beat Florida should have a chance to play in the national championship.

The same holds true in business. Recruit top talent and your company will go from good to great. Your company will never be the best in its business if you don’t have “A” players on the field. Now is the time to recruit top-notch employees while the market is soft and people are concerned about their jobs. The economy will turn around and the strongest companies will come out stronger than ever. Never settle for a “B” player. It’s best to suffer a little longer covering a vacancy and get the best candidate than to make a quick hire and maintain mediocrity.

Marty Brack
E-mail: mdbrack@crimson.ua.edu
Cell: 205-837-4098