WEB 2.0 AND RECRUITING

The 140 character limitation to Twitter makes it a little impractical for job posting. However, there are some things you can do with Twitter to aid your recruiting efforts:

1. Link to your website so that applicants can view all your open positions, complete and submit an employment application, and get a brief sense of your benefits.

2. Post brief messages of job fairs you will attend.

3. Provide updates when a position is filled. It might prevent a bunch of awkward phone calls and e-mails where you have to inform someone that you filled the position without even talking with them.

4. Provide market updates especially if your company has won a new contract, increased its sales, or won a significant award.

5. Share employee interest stories – promotions, or whatever, that shows your company is employee-oriented.

Although Twitter does have limitations, it can still be a good tool to broadcast your recruiting marketing message.

Marty Brack
mdbrack@crimson.ua.edu
205-837-4098