WEB 2.0 AND RECRUITING

One concern all recruiters have is how their recruiting methods affect their workforce diversity. Employers who perform work for the Federal Government are concerned that they comply with Executive Order 11246, which requires that they file an Affirmative Action Plan. The recruiting sources you use definitely affect the race and gender of the applicants you reach. Think about it. Ever wondered how many females read Field and Stream? Probably not many. If you run employment ads in certain magazines you will most likely end up with an all male applicant pool. The same concept holds true for on-line recruiting.

If you rely too heavily on Web 2.0 recruiting you may limited the number of minority or older workers you reach. If you continue to ignore that problem you will eventually run afoul of EEO laws and may have to answer to the EEOC.

The key is to not use just one source when running recruiting ads. Web 2.0 should be just one source you use among many recruiting tools.

Link: Entrepreneur.com Article

Marty Brack
mdbrack@crimson.ua.edu
205-837-4098