Social Media Recruiting

Posted by Marty Brack Saturday, October 3, 2009

The next few postings will highlight some results of the annual Jobvite Social Networking Recruiting Survey. The 2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, 2009. The survey was completed by individuals responding to an invitation on the Jobvite website or to an invitation emailed to human resource and talent management professionals. 438 individuals completed the 23 question survey. Respondents answered questions using an online survey tool. Response data is available only in aggregate form.


As the results to question #1 to the left shows, of the 438 individuals who responded to the survey 68% said they use social networking or social media to support recruiting efforts.

In addition to the 68% who already use social media, another 13% plan to use these resources in 2010. Only 17% of the respondents say they do not plan to use social media to assist in recruiting efforts. 

The response to question #2 (right) shows that LinkedIn is the site most often used by the respondents, at 95%, and second, is Facebook at 59%.

The significance of this survey result is that more and more employers accept social media as a legitimate recruiting tool. The fact that so many employers use social media to assist in recruiting is a strong indication that these tools are effective. 

I’ll highlight more results of this survey in the days to come.  To see the survey click this link:

Jobvite Social Media Survey

Marty Brack
E-mail: mdbrack@crimson.ua.edu
Cell: 205-837-4098

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